About Me

Well, well, well, you’ve either enjoyed or hated something I’ve written so much that you’ve decided to find out a bit more about who wrote it.  Unless of course you just wander abound the interwebs reading random stuff for no particular reason, in which case you might be much better off with StumbleUpon.

RobinSince you’re here though, my name is Robin Johnston.  I was born and lived most of my life in England, but now live in Michigan. Clearly I feel most at home when almost completely surrounded by water.

So, what have I got to say for myself?  Well, loads of stuff actually.  I’ve spent over 20 years working in marketing and communications.  During that time, I’ve worked for large and small ad agencies, with large and small clients, in both Europe and North America.   I’ve written copy, account handled, edited film, managed PR and print, during the course of which I’ve travelled extensively throughout the world.  None of which makes me necessarily an expert, but all of which gives me experience and, I hope, a fairly well-rounded opinion.  And it’s those opinions that you’ll read here.

I’m not going to really explain any technical stuff in this blog.  There are plenty that already do that so I’m not going to try and compete with them.  What it will do is give my assessment of how well things do or don’t work, or why they do or don’t, or how they could be improved.  Most of the things I write about will be related to marketing or communications or film, but sometimes I’ll add some personal stuff.  Occasionally, it may be little more than a rant.  But that’s OK too.  That’s why the blog is called Stuff As I See It.

Now, if it happens that someone finds my observations useful, or interesting, or funny, that’s great.  If not, well, I’ll try not to be too broken up about it.

Thanks for stopping by.  If you like what you read, please subscribe or share, and have a nice day.


One response to “About Me

  1. Debra Swanbrow-Quenaudon

    December 26, 2012 at 10:57 AM

    Excellent Robin! I’ve enjoyed reading you very much and would recommend your marketing expertise wholeheartedly. I especially like the Social Media Fail #6 about Susan Boyle. Very well written and great observations. Merci mon ami!


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